Cookie Policy
Last updated: [DATE]
This Cookie Policy explains how Loresson, operated by Acornstar Limited ("we", "us", "our"), uses cookies and similar technologies on this website (the "Site"), in line with the UK Privacy and Electronic Communications Regulations (PECR), the EU ePrivacy Directive, and UK GDPR / GDPR.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function properly, remember your preferences, and — where you've consented — help us understand how the site is used and measure the effectiveness of our marketing.
2. Types of cookies we use
| Category | Purpose | Consent required? |
|---|---|---|
| Strictly necessary | Required for the Site to function (e.g. security, load balancing, form submission). Cannot be switched off. | No |
| Analytics | Help us understand how visitors use the Site, so we can improve it. | Yes |
| Marketing / campaign tracking | Used on our campaign landing pages to capture UTM parameters (source, medium, campaign, content), so we can attribute enquiries to the marketing activity that generated them. | Yes |
We do not use cookies to build advertising profiles of individual visitors for third-party advertising purposes.
3. UTM parameters and campaign tracking
Some of our landing pages capture UTM tracking parameters from the URL (e.g. utm_source, utm_medium, utm_campaign, utm_content) when you arrive from a specific marketing campaign. If you submit an enquiry form on one of these pages, this information is passed along with your submission so we know which campaign generated the enquiry. This helps us understand which marketing activities are effective — it is not used to track you individually across other websites.
4. Managing your cookie preferences
When you first visit our Site, you'll be shown a cookie banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time by [clicking here / via the cookie settings link in our footer].
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies — instructions vary by browser, and you can typically find these in your browser's help or settings menu. Please note that blocking strictly necessary cookies may affect the Site's functionality, including our contact and enquiry forms.
5. Third-party cookies
Some cookies on our Site may be set by third-party services we use (for example, form providers, hosting, or analytics tools). These third parties may have their own cookie and privacy policies, which we encourage you to review.
6. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal/regulatory reasons. The "Last updated" date at the top reflects the most recent revision.
7. Contact us
If you have questions about our use of cookies, contact us at:
Email: [PRIVACY EMAIL] Post: [REGISTERED ADDRESS]
For more on how we handle personal data generally, see our Privacy Policy.
This document is a draft template and should be reviewed by a qualified solicitor before publication. In particular, confirm the cookie consent mechanism actually implemented on the Site (banner behaviour, consent logging, and the specific cookies/tools in use) matches what is described here — PECR and UK GDPR require the policy to accurately reflect real practice, not just intent.